Two keys to marketing your home are 1) "Telling the Story..." and 2) Positioning your home as its own luxury brand. Geoffrey Nelson commits more marketing attention, resources, and curated premium quality than any other agent. Whether standing behind the lens on every photo shoot, or hand-crafting the most catchy social media campaigns, it is the bespoke touch honed on decades of marketing acumen that differentiates our clients' optics in the marketplace. Every marketing campaign is based on a deep understanding of each home's architecture, history, and interior design. 

Words that Sell, Images that Inspire...

Decades ago, Geoffrey pioneered a storytelling approach to presenting luxury real estate. For sellers, the marketing always begins with intimately understanding the house and telling its story to the world. Often in Peninsula real estate, there will be history, design pedigree, or construction credentials that bespeak excellence and drive value. Articulating these personal assets expressively is paramount to Geoffrey's marketing approach. His listing portfolio has always been on the cutting edge of design, with architectural homes showcased at their pinnacles of perfection. The tools are the literary descriptions, the photography, the videos, the graphic design...all coming together in print, online, social media, direct mail, e-mail, the newsstand, and in-person, to raise the bar on what your home can achieve. 

Strategic Preparation and Staging for Success

Strategic preparation of the home can be the difference in hundreds of thousands of dollars, or even millions, to your bottom line. What's the best paint color to highlight your architecture? What is the best return on investment enhancement without getting carried away? These are aspects we master on a daily basis, taking away the stress and uncertainty to propel your aesthetic. Our process is bespoke and hands-on, meaning we will orchestrate the preparation period as your personal project managers. When it's time to stage, the property is a pure canvas ready for the final expression. We are working behind the scenes ordering new light fixtures and cabinet hardware, coordinating our handymen, painters, and landscaper to spin your home with a modern accent and Wow Factor.